What now ? The Past, Present and Future of Jolla.


It is now past New Year, and the Jolla phone has already arrived to its early users. The very first product is the most important here, because while some companies got known through their products first and then developed brand loyalty, Jolla got famous through the buzz that surrounded the development of their machine, without them even giving much away about it, if not for the N9 inspiration factor. So, before we start speculating of the future of the company, let’s have a look at what has been accomplished.

The marketing for the company was quite unusual. For a few months, the company had nothing but a Twitter account, and most of its marketing occurred through it and their Wikipedia page. Simply put, their marketing was almost non-existent, and relied entirely on mouth-to-ear. This enabled them to reach a very specific audience, being the technology amateurs and the smartphones interested crowds. Geeks were naturally very curious about this company which would eventually become the successor to Nokia. The business crowds and busy people in general are also looking out for such innovations, as a replacement for Blackberry which has now become infamous for its different problems these last few years. The rest of the marketing until the launch only reinforced it, with the possibility to offer your own logo for the company, or the quote from Commander Riker of Star Trek: The Next Generation at the Slush conference.

The launch then arrived, and the reviews started. Before we go any further, I would simply like to say that I have not tried the Jolla mobile. Therefore, all I could get about the quality of the phone were reviews. The reviews, so far, have been positive, many praising the look of the phone as well as the influence that the N9 had on it. The software was also praised, many liking the resemblance to the MeeGo platform. However, Sailfish OS is still in beta at the moment, which could explain some eventual glitches.

But what is to come for Jolla and Sailfish ? The first and most obvious question concerns the hardware : how is the Jolla phone going to evolve ? Is Jolla going to expand its range of products, like Samsung does, or are they going to keep the one and only model and update it like Apple does ? Both are entirely possible, but since the Jolla phone is made to showcase Sailfish, this also leads us to our second question : since Sailfish OS is open source, are any other company going to use it ? The Sailfish Alliance was created to promote Sailfish OS and thus enable it to be more widely used, and not only on mobile phones but also on tablets, computers, navigation systems, etc. It would certainly be interesting to see an HTC phone or a Huawei device using Sailfish, but is it realistic ? Moreover, how is Sailfish going to fare against the other Operating Systems that recently came out ? Ubuntu OS and Firefox OS have been launched very recently, and have to be considered very seriously. Contrary to Sailfish, the Ubuntu project and the Mozilla foundation are very old and recognizable names, and the chances are that other companies will be more willing to use them. And that is not even mentioning Android OS, which still remains the most used mobile system with iOS. How are the newcomers supposed to take over those two softwares when they are backed by some of the most powerful companies existing ? The technological world has been formatted to fit Android and iOS users, so how can they be beaten while having such a spectacular handicap ? Of course, Sailfish has the advantage of being compatible with Android hardware, but the brand value is still quite low.

As we can see, the next few months are probably not going to be about developing and software, but about marketing, and how Jolla can brand itself in a market that is soon going to reach saturation. This very saturation is going to be a very important time for the mobile market, because it will show which companies are going to enjoy decades of stability, and which are going to disappear. Many companies now look at the South Korean market, which many predictions show, is going to be the first saturated market. This will be a first for the mobile industry, and Jolla has to get ready for it.

Welcome Again !

Hello everybody.

It has been a while since anything happened here. I will not go into much detail about why, just know that it will get better. We would like to welcome newcomers who stumbled upon this coma patient of a website, and say thank you to those patient enough to still be here. Obviously, a lot has happened in the smartphone world since we last published, the Jolla phone is finally out, a new iPhone also came out, and we all sadly regret the fate of Nokia, bought by Microsoft last September, which is why we will ask you a little bit more time before restarting completely, just for us to get up to date before really getting into it.

As for what is to come, we will update the site over the holidays, and get ready to publish some original content and get more active for this community to start up in January. Our ambition on the long term is to build some active community, whatever its size, around Jolla and Sailfish OS.

We all wish you a happy holiday and we will see you soon.

Who would You like to be interviewed next from Jolla?

You probably have already noticed the interview of Carol Chen that she gave us after FOSDEM. It was actually very nice experience and we decided to make this rubric where you can suggest whose interview You would like to read. There are many interesting guys in Jolla.

Also if you have some questions you NEED to be answered, you can post them too on the comment section, What do you want us to ask?


Welcome to a new home for Jolla community!

Not that long ago we came up with idea: what if there would be a place where all the existing Jolla communities could communicate with each other, share news from different parts of the world and stay connected and other people could get an easy access to find the latest information about Sailfish OS and Jolla?
As long as we have a Jolla’s office in our hometown Tampere we could also be a link between community and Jolla. Check «Unlike others» page.
We are glad to help all the communities to get visibility for their own development ideas, by using our well-established networks and connections.
Feel free to explore the site, comment and write posts, participate in discussions and talk with us and each other!

Post-FOSDEM interview with Carol Chen

Hey! The time runs so fast. FOSDEM 2013 is a history already, but it’s never too late for the post-event interview. Today with Carol Chen, Community Chief @Jolla.

Hi Carol! We Jollacommunity would like to ask you a few questions about FOSDEM. Have you ever attended FOSDEM before? What’s your general impression?

Carol: This is my first FOSDEM. I have been wanting to attend for past couple
of years but couldn’t make it for one reason or other. Even with the
high expectations after hearing great things about the event over the
years, I am still thoroughly impressed by my experience.

Continue reading

From Chinese customer perspective: Just some personal thoughts

Target market
I have not read your company’s strategy which is confidential. Therefore, I assume the customers who would get excited about Jolla would be the Youth segment, which means people at the age between 20 to 35. This group has their knowledge to judge and follow the market trend. This could be the main market and the easiest one to get in touch with through many ways, such as social media. Customers in China like new things and this group has already started to get bored with Apple and Samsung. It is an opportunity for your company to enter the market.
However, access to your customers and open market there is crucial. What Apple, just an example, did is to keep its price and quality high and its quantity limited. Customers always want the things they cannot get it so easy. Once Jolla has good reputation in this first target group (you also have to decide the customer segment and pricing strategy), then you don’t even need to market your phone in China anymore, customers would come to your shop spontaneously. Small market drives to big market to get more ¨fishes¨.
Market share in communication networks segment: social media
What is the current situation or market reaction of knowing Jolla now in China? How about in the first customers group? I would say the situation does not seem to be so positive. YES, Jolla would have great products and people get excited about it. But if it only happens inside a small circle(the insiders) and bigger market customers don’t know about Jolla, it would have big risks. We can see the some numbers from the market share in social media.
Jolla happened in Finland, it is understandable that not so many people in China know about it. However, if your main market is in China and want to get Chinese customer, you have to get the people excited there as well.
- Form Chinese Facebook “renren.com” , I searched Jolla. There are 20 pages of results, I have counted the first 5 pages. People share Jolla’s first released video “Presenting Jolla” is 618 time, and 12 people have mentioned Jolla in their status. Compare this to Apple search, There are more than 50 pages results. Every share is simply reached to over thousand time.
- From Chinese Microblog”weibo.com”, I have found “JollaOfficial”. The result is more positive. However, compare the number of fans, Jolla has over 2000 and Apple, Samsung have over 200,000. Jolla still has a long way to go.
All these numbers and results are collected from December, 2012 to February, 2013. The market is growing in China slowly. There is a great future ahead of Jolla and I believe that Jolla can have a big success in China once the direction is correct.

By Qian


In Jolla we trust

Finnish economic newspaper Kauppalehti has published today news about Jolla: A Chinese Venture Capitalist company “China Fortune” has invested  one million euros in Jolla. This is definitely good news: it means that someone has trust in this company!
Chinese investment company Fortune China has acquired 6.25 percent stakes from mobile phone company Jolla. Subsidiary of China Fortune Express Fortune shares to pay a total of one million euros. Shareholders based on the acquisition of part of the convertible bond agreement , which provided an opportunity to further the acquisition of shares.

Convertible bonds are a typical way to invest in emerging companies, the value of which is difficult to assess. When the business is more advanced and easier to set the value, the exchange ratio of the shares is often determined by the following rounds of financing.

In Jolla’s case, it seems that the exchange ratio was agreed back in December last year, when the loan agreement was made. China Fortune agreed at the time that Jolla loaned EUR 200 000 for three years with 10 percent annual interest rate.

The agreement enabled the loan into equity shares at a price of EUR 67 and there is an option to acquire additional shares of 800 000 euros at the same price per share. Thus,  China Fortune’s share is 6.25 per cent at the moment.

Hong Kong-based company said in a statement that it now started to trade with Jolla by shares in the round financing, which will be discussed more in March 2013. If now market directly predicts the value of the entire Jolla, the overall bid of Finnish-startup is more than 16 millions. Last year, Jolla told Kauppalehti that it has raised approximately € 10 millions funding to develop the first product.

Previous funding sources may include, for example, subsidies, but the  tricky thing is that the ownership of Jolla could slide out from the founders hands. The value of 16 millions is not bad for the startup established two years ago. However, Jolla still needs a lot of capital.

Million loss

China Fortune’s announcement also revealed information about Jolla economic situation, which are not yet on Finnish Trade Register. According to the information, Jolla loss last year was 1.1 million. Losses are not a surprise, because the company still has unspecified product in developing stage.

China Fortune bulletin explained why it wants to buy shares of Jolla. According to the company, its business has been engaging in distribution and trading of mobile phones and related spare parts. That is why China Fortune has been interested in expanding its business side to operating systems.

Company raises compliments on Jolla workers’ experience in developing operating systems. The founders of Jolla were the developing team for Nokia Meego operating system, which Nokia has abandoned and transfered to Windows Phone.

“Although Jolla is a young company, the team consists of experienced programmers and developers of operating systems,” said the company.

Also to Jolla, China Fortune’s investment collaboration may be strategically important, because they have previously announced their intention to build an association in Hong Kong, and to strive for access to the growing Chinese mobile market.

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